Blending Tradition with Technology: The Evolution of Smartwatches
SMART vs MECHANICAL- how has the smartwatch hurt and helped the watch industry. How should collectors react?
Rolex Reimagined: High Quality Alternatives
Rolex dominates the watch industry’s perception of prestige, wealth, and clout. This article explores more economically justifiable alternatives without sacrificing on style.
The Ascendancy of Micro-Influencers: Redefining Marketing Dynamics
In collaboration with the American Marketing Association at George Washington University